by The Open University
Available in 24 free installments
After studying this unit you should:
appraise your own skills in asking for contributions;
identify ways of sustaining and developing donor involvement;
make recommendations on how your organisation might most appropriately acknowledge contributions;
contribute to thinking on the actual or potential role of ‘big gifts? in your organisation's approach to fundraising;
enhance your approach to legacy fundraising.
Original Copyright © 2007 The Open University. Now made available within the Creative Commons framework under the CC Attribution – Non-commercial licence (see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/).