by The Open University
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What you ask for will very largely determine what you receive. You are therefore faced with a crucial but complicated set of judgements and choices in translating your overall requirements into suitable ‘ask size? chunks. Your global requirement for support has to be refined into a range of specific requests which it will be feasible and appropriate to direct to the particular cohort(s) of donors and supporters you seek to involve.
Figure 2 provides a framework for relating your decisions about some of the standard types of contribution you might ask for to your choices about whether or not you are asking for an occasional donation, regular support or a major, ‘one-off?, contribution. Clearly, these are all parts of a continuum ? but you cannot ask for everything at once.
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Figure 2 A contribution mapLong description
Original Copyright © 2007 The Open University. Now made available within the Creative Commons framework under the CC Attribution – Non-commercial licence (see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/).
