Building relationships with donors

by The Open University

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3.6.4 Taking account of ‘external’ perceptions

How you support your current supporters is also an important influence on how you are perceived by potential new donors and contributors. If you become known as an organisation which values its contributors, your chance of securing new donors increases.

Original Copyright © 2007 The Open University. Now made available within the Creative Commons framework under the CC Attribution – Non-commercial licence (see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/).