Building relationships with donors

by The Open University

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References

Institute of Fundraising (2006) The Good Fundraising Guide: Where to start… London [online], Institute of Fundraising, http://www.institute-of-fundraising.org.uk/documents/good_fundraising_guide.pdf (Accessed 20 April 2007). Lloyd, T. (2006) Cultural Giving, London, Directory of Social Change. Mellor, P. (1983) ‘Advertising for legacy income? in Norton, M. (ed.) Legacies: A Practical Guide for Charities, London, Directory of Social Change. Radcliffe, R. (2007) ‘Viewpoint: It's the cause that nets the legacy, not the charity?, Third Sector, 28 February [online] http://www.thirdsector.co.uk/Resources/Fundraising/Login/635986/ (Accessed 20 April 2007). Sargeant, A. and Jay, E. (2004) Fundraising Management, London, Routledge. Sargeant, A. and Hilton, T. (2005) ‘The final gift: targeting the potential charity legator?, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 10, no. 1 February, pp. 3?16. Third Sector (2003) ‘Children's Society pack aims for donor loyalty?, 5 February [online], http://www.thirdsector.co.uk/charity_news/full_news.cfm?D=5707 (Accessed 1 October 2003).

Original Copyright © 2007 The Open University. Now made available within the Creative Commons framework under the CC Attribution – Non-commercial licence (see http://creativecommons.org/licenses/by-nc-sa/2.0/uk/).