Prices

by The Open University

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1.2.2: The price of a loaf these days

The investigation so far illustrates just how difficult it can be to make a fair comparison of prices. In this subsection, the central question is still ‘Are people getting better off?? However, in order to make the task more straightforward, just look at the period from 1990 to 2004.

In particular, think about:

The data used in Table 1 were taken from just two points in time. An alternative approach is to collect a series of values at regular intervals over the period in question. Suitable data indicating the price of bread in the UK can be found by looking on the UK Government Statistical Service website, which is at http://www.statistics.gov.uk [accessed 12 October 2006], and at a monthly publication there called Focus on Consumer Price Indices. Average prices for a selection of fairly standard goods are included each month. An example from the heading ‘Bread? is shown in Table 3.

Table 3 Average prices of bread on 9 February 1993

Type of loaf Number of quotations Average price (pence) Price range containing 80% of quotations (pence)
800 g white loaf, sliced 349 55 39?76
800 g white loaf, unwrapped 338 73 67?82
400 g white loaf, unsliced 348 48 44?53
400 g brown loaf, sliced 339 51 41?56
800 g brown loaf, unsliced 331 77 73?84
Source: Focus on Consumer Price Indices, July 2004, Table 2.1

A ‘quotation? here means a price, for the corresponding type of loaf, recorded in a survey of shops. So, for instance, prices for 800 g sliced white loaves were obtained at 349 shops.

First of all, you need to sort out what all these figures mean in order to select the information that is required.

Activity 4: Getting a grip on your table

Discussion

As you continue to work on this Unit, keep a note of how tables help you to process data.

Rather than the whole range of breads in Table 3, consider just one. The 55p average price for a large white sliced loaf has changed over the period 1990 to 2004. Table 4 below gives the corresponding average prices for this item in July over the period in question.

Table 4 Average July prices of a large white sliced loaf from 1990 to 2004

Year '90 '91 '92 '93 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04
Price (p) 50 54 53 55 50 53 55 53 52 51 52 50 58 58 65
Source: www.statistics.gov.uk [accessed 12 Ocotber 2006]

It is not easy to see any clear pattern from these figures alone. It is often helpful to ‘re-present? numerical information using a different form: a graph. This is shown in Figure 1.

Figure 1.4 Figure 1 Graph of average July prices of a large white sliced loaf, 1990?2004Long description

The two arrows on the graph point to the first plotted point, which corresponds to the first pair of values from Table 4, namely the year 1990 and the price 50 pence. The point is positioned by lining up the value 1990 on the ‘Year? axis and the value 50 on the ‘Price per loaf/pence? axis. Each of the other points is plotted using the same principle.

Activity 5: Graphing the data to see patterns

Discussion

Activity 6: Presenting data

In Table 4, and in Figure 1, the same information is presented in two different ways. There are many occasions when going backwards and forwards between a table and a diagram is helpful, because different ways of representing data stress and ignore different things.

Now think more generally about tables and graphs that you have seen in the world of represented data around you. How do different forms of image enable you to make sense of the data represented? Are there any advantages in portraying information by means of a graph, as opposed to a table or in words? Does your answer depend on the purpose for which the information is required?

Discussion

When presenting results and data it is important to think about the most appropriate method for displaying the work for ease of use. Thinking about and discussing the advantages and disadvantages of different methods helps you to become more critical in displaying and presenting your own data.

It should be clear from Figure 1 that bread prices rose over this fifteen-year period. However, the rate of increase has not been steady: for example, over the year between July 1990 and July 1991, the graph shows a moderately steep increase, and then did not change much for the next two years, before falling back fairly steeply from July 1993 to July 1994, so that its 1994 level was the same as its 1990 level. After July 1994, the price rose again for two years, but then gradually declined and in July 2001 it was again at its 1994 level. Since July 2001 the price has risen fairly steeply.

Now return to Table 4 to check more carefully some of the details and further implications. Between July 2003 and July 2004, the price of an 800g sliced white loaf went up by 7p.

Over the same period, the average price of 50kg of coal went up by 8p, from £8.19 to £8.27. You might say that the price increase for coal was more than that for bread. While this is a correct statement, it is rather misleading. To take a more extreme case, an increase of 10p in the price of a newspaper is far more important than an increase of 10p in the price of a new car. A more informative way of describing price rises is to express them as proportions or percentages of the original price of the item in question. So if a newspaper costing 50p went up in price by 10p, this would represent an increase of one-fifth, or 20% of its original price, whereas 10p on the price of a £10,000 car is an increase of only 0.001%.

Calculate the proportional and the percentage increase in the average bread price from 2003 to 2004, using your calculator as follows.

Divide the price increase, 7p, by the original price, 58p, to give the proportional increase. Then multiply by 100% to turn the answer into a percentage increase.

Thus the proportional increase is

Described imageLong description

Equation showing the working to calculate the proportion increase in the average bread price from 2003 to 2004 of 0.12

The percentage increase is

Described imageLong description

Notice the symbol in the figure above, which means ‘is approximately equal to?. It is similar to the equals sign, but it serves as a reminder that rounding or some other means of approximation has been used — in this case, the percentage is rounded to the nearest whole number.

Activity 7: Over to you

Discussion

How have wage rates changed over the same period? Have a look at Table 5, below.

Table 5 Average GB male earnings (weekly) for all industries and services from 1990 to 2003

Year 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003
Rate (£) 295.6 318.2 340.1 353.5 362.1 374.6 391.3 408.7 427.1 442.4 464.1 490.5 513.8 525.0
Source: www.statistics.gov.uk [accessed 12 October 2006]

These figures refer to the average (mean) gross full-time earnings including overtime, for those men whose pay was not affected by absence. The mean is discussed in Section 2 of this Unit. Data for 2004 are not available on the same basis as these data for 1990?2003

Activity 8: Using percentages to make comparisons

Discussion

Overall, the results of the various calculations in the previous two activities seem to suggest that, while bread prices and male earnings both rose throughout the period in question, male weekly earnings rose much more in percentage terms than bread prices. So does this prove ‘we were all better off in 2003 than in 1990??

There are several reasons that such a conclusion does not necessarily follow.

First, the earnings figures refer only to men in Great Britain. They do not relate to women, or to anyone in Northern Ireland.

Second, the earnings figures are averaged out over a wide range of jobs. Some workers may be better off, others may be worse off.

Third, not everyone was in employment. In fact, over the period in question, the percentage of the workforce who were unemployed fluctuated between about 5% and 11%. So, for the one and a half million unemployed people in 2003 (or roughly one in twenty of the work force), this average rate of pay of £525 per week would be a complete irrelevance.

A fourth source of doubt is that changes in bread prices alone are a poor measure of how prices have changed as a whole. Bread purchases represent only a small fraction of typical weekly shopping baskets, and so we really need to take account of a much wider range of goods. How to choose and analyse a suitable basket of goods is the central issue of the next subsection.

The main aim of Subsections 2.1 and 2.2 has been to pose the central question of how to assess whether people are materially better off today than in the past. Data were collected and analysed and some interpretations were made of the results of this analysis. At this stage, one conclusion seems to be that, in general terms, we have become better off. However, this conclusion is only tentative, for you have seen how a superficial quantitative approach can be misleading. There are more formal and more accurate ways of investigating this central question: in particular, there are crucial measures of prices and of earnings. The rest of this section concentrates on prices; the next section looks at earnings.

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