by Napoleon Hill
Available in 122 free installments
Owner:
Make a fortune or achieve your aims by understanding cycles and trends. Many years ago Paul Raymond, Vice President in charge of loans for the American National Bank and Trust Company of Chicago, rendered a service bank's customers. He sent them Dewey and Dakin's book Cycles. Subsequently many of these clients made fortunes. They learned and understood the theory of business cycles and trends. Some of them will be among those who won't lose the fortunes they acquired regardless of economic trends and changes.
Edward R. Dewey, who has been the director for The Foundation for the Study of Cycles for many years, points out that every living organism, be it an individual, business, or nation, grows to maturity, levels off, and dies. What is equally important, he indicates a solution whereby, regardless of the trend or cycle, you, as an individual, can do something about it. You can meet the challenge of change successfully. You can change the trend as far as you and your interests are concerned, regardless of the general trend, with new life, new blood, new ideas, new activity.
He anticipated a downward cycle and prepared to go upward.
Before newspapers publicized the recession that began in the
latter part of 1957, one of the bank's clients got into action. His organization went after business aggressively with a positive mental attitude. In 1958 his company developed a premium increase of over 30 per cent compared to the previous year which had shown a 25 per cent increase. The entire industry, however, had a downward trend.
Sometimes the cycle that presents a problem is not a cycle that affects an industry, or an entire nation. It may be a cycle within an individual business only. This problem, too, can be anticipated and met. Witness the continual growth of many American corporations, in spite of the fact that in the normal course of events they would have grown to maturity, leveled off, and died. E. I. du Pont de Nemours & Co., Inc., is an outstanding example.
They met the challenge with new life, new blood, new ideas, new activity. It is unnecessary to point out that E. I. du Pont de Nemours & Co., Inc. has continued to grow. But what is the cause of its success? Why has it not followed the natural cycle of growing to maturity, leveling off, and dying?
Du Pont has met the challenge of change with new life, new blood, new ideas, new activity. Its executives have met this problem with PMA and the determination to overcome it. They have continued to engage in research and are constantly making new discoveries, developing new products, and perfecting their previous products. They inject new blood into their management, and study and improve their sales methods.
Learn from their success!
The owner of a small business, or you as an individual, can study and experiment. You can relate and assimilate the principles used by such a large corporation. You too can continue to grow with booster shots of new ideas, new life, new blood, new activity.
You can change a downward trend into an upward one. You can be different! When others float downstream, you can move upstream!
So many of the stories you have read and will read in this book indicate that "if you have a problem - that's good!" It's good if you learn to see how to turn adversity into seeds of equivalent or greater benefit. You may still not see the principle; however, the next chapter entitled "Learn to See" can help you.
PILOT NO. 6 Thoughts to Steer By
1. So you've got a problem? That's good! Why? Because every time you meet a problem and tackle and conquer it with PMA, you become a better, bigger and more successful person.
2. Everyone has problems. Those with PMA turn their adversities into seeds of equivalent or greater benefits.
3. Your success, or failure, in meeting the problems presented by the challenges of change will be determined by your mental attitude.
4. You can direct your thoughts, control your emotions and ordain your destiny by recognizing, relating, assimilating and applying the principles that are applicable to you to be found in this book.
5. God is always a good God.
6. When you have a problem: (a) ask for Divine Guidance; (b) think; (c) state the problem, and (d) analyze it; (e) adopt the
PMA attitude "That's good!" (f) then change the adversity into seeds of greater benefit.
7. Charlie Ward is an outstanding example of a man who successfully met the challenges of change. Prepare to meet the challenges of change by developing PMA.
8. Sex is the greatest challenge of change. Transmute the emotion of sex into virtue.
