by Napoleon Hill
Available in 122 free installments
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Our purpose in illustrating specific experiences of the success and failures of others is to motivate you to desirable action.
Now, therefore, to motivate yourself, try to understand principles that motivate others ? to motivate others, try to understand principles that motivate you.
Establish the habit of motivating yourself with PMA... at will. And then you can direct your thoughts, control your emotions and ordain your destiny.
Motivate yourself and others with the magic ingredient. What is the magic ingredient?
One man, in particular, found it. Here is his story.
Some years ago, this man, a successful cosmetic manufacturer, retired at the age of sixty-five. Each year thereafter his friends gave him a birthday party, and on each occasion they asked him to disclose his formula. Year after year he pleasantly refused; however, on his seventy-fifth birthday his friends, half jokingly and half seriously, once again asked if he would disclose the secret.
"You have been so wonderful to me over the years that I now will tell you," he said. "You see, in addition to the formulas used by other cosmeticians, I added the magic ingredient"
"What is the magic ingredient?" he was asked.
"I never promised a woman that my cosmetics would make her beautiful, but I always gave her hope."
Hope is the magic ingredient!
Hope is a desire with the expectation of obtaining what is desired and belief that it is obtainable. A person consciously reacts to that which to him is desirable, believable, and attainable.
And he also subconsciously reacts to the inner urge that induces action when environmental suggestion, self-suggestion, or autosuggestion cause the release of the powers of his
subconscious mind. His response to suggestion may develop obedience that is direct, neutral, or in reverse action to a specific symbol. In other words, there may be various types and degrees of motivating factors.
Every result has a given cause. Your every act is the result of a given cause ? your motives.
Hope, for example, motivated the cosmetic manufacturer to build a profitable business. Hope also motivated women to buy his cosmetics. Hope will motivate you, too.
The ten basic motives which inspire all human action. Every thought you think, every act in which you voluntarily engage, can be traced back to some definite motive or combination of motives. There are ten basic motives which inspire all thoughts, all voluntary actions. No one ever does anything without having been motivated to do it.
When it comes to learning how to motivate yourself for any given purpose, or how to motivate others, you should have a clear understanding of these ten basic motives. Here they are:
1. The desire for SELF-PRESERVATION
2. The emotion of LOVE
3. The emotion of FEAR
4. The emotion of SEX
5. The desire for LIFE AFTER DEATH
6. The desire for FREEDOM OF BODY AND MIND
7. The emotion of ANGER
8. The emotion of HATE
9. The desire for RECOGNITION and SELF-EXPRESSION
10. The desire for MATERIAL GAIN
As you have been reading this chapter, perhaps you felt that it contains food for thought. A good sandwich contains nine-tenths bread and one-tenth meat. Unlike a sandwich, this chapter is nine-tenths meat. That is the way the authors planned it. We hope you will chew and digest it carefully.
Are negative emotions good? As you read Success Through a Positive Mental Attitude you clearly see that negative emotions, feelings, and thoughts are harmful to the individual. But are there times when these are good?
Yes, negative emotions, feelings, thoughts and attitudes are good ? at the proper time and under the right circumstances.
For that which is good for the species of man is good for the individual. It is clear that in the process of evolution, negative thoughts, feelings, emotions, and attitudes protected the individual. In fact, these negatives prevented the species of man from becoming extinct. And these negatives in a person, like the negative forces of a bar magnet, effectively repelled the forces of the negative powers others. This has been. And because it is a universal law, it will continue to be.
