by Napoleon Hill
Available in 122 free installments
Owner:
Now you don't have to study AVA to learn how to motivate yourself and others. But it could certainly help you. For you can
use the proper technique when you know what motivates an individual.
And the simple technique that you can use to help you motivate yourself and others is based on the use of suggestion, self-suggestion, and autosuggestion. Let's be specific:
1. If for example a salesman is timid and his job requires him to be aggressive, then:
(a) The sales manager uses reason to point out that timidity and fear are natural. He proves that others have overcome timidity. He then recommends that the salesman state to himself frequently a word or self-motivator that would symbolize what the salesman wants to be.
(b) And in this instance, the salesman would repeat every morning and other times throughout the day the following words with rapidity and frequency: "Be aggressive! Be aggressive!" He would particularly do so if he had a feeling of timidity in a specific environment where it was necessary to act. In such an instance he would act on the self-starter: Do It Now!
2. When a sales manager discovers that one of his men is deceitful or dishonest, he will have a talk with his representative. And if he sees the representative wants to cure the fault, then:
(a) The sales manager tells how others have solved this difficulty. He gives the salesman an inspirational book, article, poem or recommends specific Bible passages. We have found that books like I Can by Ben Sweetland and I Dare You by William Danforth are particularly effective.
(b) And in such an instance, as in (b) above, the salesman would repeat "Be truthful! Be truthful!" with rapidity every morning and at frequent intervals throughout the day. He would particularly do so at the time that he was tempted to be dishonest or engage in deception in a specific environment where it was necessary for him to make a decision. He would act on the self-motivator: "Have the courage to face the truth" as well as the self-starter: Do It Now!
Now this plan should be easy for you to understand as it is illustrated frequently throughout this book.
And because you understand its effectiveness, you yourself will use it.
And in addition, you, unlike the hundreds of thousands of persons who have read Benjamin Franklin's Autobiography, will now immediately use Franklin's method to achieve success. You, unlike them, have been given The Secret of Getting Things Done: DO IT NOW!
Use Franklin's method to achieve results! Yes, many hundreds of thousands of persons have read Benjamin Franklin's Autobiography. Yet they didn't learn how to use the success principles contained in it. But at least one man did: Frank Bettger.
He listened to the messages that were applicable to him. For he had a problem: he was a failure in business. And he was searching for a workable, down-to-earth formula that would help him help himself. And because he knew what he was looking for, he discovered Franklin's secret.
Franklin indicated that he owed all of his success and happiness to just one idea: a formula for personal achievement Now Bettger
recognized that formula and used it What happened? He raised himself from failure to success. He tells us about it in his great, motivating book, How I Raised My self from Failure to Success in Selling.
Now, why shouldn't you use Franklin's formula for personal achievement? You can, if you will. If the authors of this book succeed in motivating you to use this one idea, you too will, like Bettger, be able to raise yourself from failure to success. Or, if you are not a failure, then you will ? through the use of Franklin's method ? be able to obtain what you seek: be it wisdom, virtue, happiness, health, or wealth.
Now Bettger wrote out his objectives on thirteen separate cards. The first one is entitled "Enthusiasm." The self-motivator is: To be enthusiastic ACT enthusiastic. As the great teacher and psychologist, William James, has so conclusively proved: the emotions are not immediately subject to reason, but they are always immediately subject to action.
And the action can be physical or it can be mental. A thought can be just as stimulating and effective as a deed in changing an emotion from negative to positive. In such an instance the act, be it physical or mental, precedes the emotion.
See how the plan works. Because the purpose of Success Through a Positive Mental Attitude is to help you help yourself, and because the authors want you to get into action, we shall now illustrate how we motivate individuals in an audience to action through the Franklin-Bettger System.
